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Message from the
Executive
Director
to our success, respectively . Jamaica was again
named Caribbean’s Leading Destination for the
17th consecutive year at the 2023 World Travel
Let’s Chart Awards Caribbean . We continue our winning
ways in 2024 with Jamaica being awarded Global
Destination of the Year by the Pacific Area Travel
New Horizons! Writers Association (PATWA).
Despite our success, we are not resting on our
laurels. Jamaica is ambitiously setting the stage
Dear Valued Stakeholders for further growth with a new tourism goal of
attracting 8 million combined air and cruise visitors
and Partners in Cruise, and achieving $10 billion USD in earnings . We are
also excited about developing 20,000 new hotel
W and overall visitor experience. On that note congrat-
rooms, enhancing our accommodation capacity
elcome to the first issue of Jamaica
ulations to our top-selling travel advisors who you’ll
Cruising for 2024!
meet in this issue. Thank you for helping to make
2023 was a landmark year for
winners circle? Check out our upcoming marketing
Jamaica in the realm of cruise Jamaica the preferred destination. Want to join the
tourism. We witnessed a significant surge in our masterclass with Claudine Pohl of Lemoneight.
.
tourism sector, with an 11% growth overall This We remain focused on strengthening our partner-
strong performance and growth trajectory was ships and seeking new avenues for collaboration
particularly evident in our cruise sector, which saw to enhance Jamaica’s position as a top-choice
a substantial increase in cruise passengers, with destination for guests from all over the world. Your
the arrival of 1,246,551 guests. This underscores the feedback, insights, and support will be invaluable
growth pattern and the resilience of Jamaica's as we continue elevating Jamaica's global cruise
tourism industry . These numbers testify to your industry position.
unwavering support and the appeal of Jamaica's
unique offerings to cruise passengers worldwide. Let's make this a year of even greater achievements
and memorable experiences for our beloved cruise
Recognizing our collective efforts and Jamaica's community.
increasing allure, we have been honoured with
many globally prestigious awards. Jamaica was
named the Caribbean’s Leading Cruise Destination With gratitude and best wishes,
in 2023, with the Port of Falmouth and the Port of
Montego Bay receiving accolades as the Caribbe- Mrs. Joy Roberts
an’s Leading Cruise Port and a major contributor Jamaica Vacations Limited (JAMVAC)
BE IN THE KNO W . E X P ERIENCE OUR C UL T URE 5
