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Message from the
Minister
Tourism
of
Jamaica's role in shaping global tourism resil-
Embracing a Bright, ience has never been more pivotal. We continue
to make a difference on the world stage through
Sustainable, and strategic initiatives and a steadfast commitment to
sustainable tourism practices. Our efforts, particu-
larly through the newly rebranded Global Tourism
Resilient Future Resilience Centre (GTRC), have been instrumental
in addressing the challenges posed by natural
disasters and global crises, safeguarding the tourism
and travel sector's future.
Dear Cruise Partners, Moreover, the sustainable development of our
tourism sector is intricately linked to fostering
W in mind, we continue to strengthen the linkages
deeper connections with other sectors. With this
elcome to the first issue of
between tourism and other productive sectors,
Jamaica Cruising for 2024 and
such as agriculture and manufacturing, to prevent
the beautiful shores of Jamaica!
economic leakages, as the sector prepares to meet
the sustained and increased demand of visitors
over the next few years. This holistic approach
I am thrilled to share two remarkable milestones ensures a greater inclusion of local suppliers and
in Jamaica's tourism journey. Last year, the island communities, allowing them to thrive alongside
welcomed a record 4.15 million visitors, comprising the flourishing tourism industry.
2.89 million stopover visitors and 1.26 million cruise
passengers. In terms of tourism earnings, this As we look towards the future, we invite you
influx of visitors generated some US$4.27 billion to be part of this exciting journey. Your role as
in revenue. travel advisors and cruise tourism stakeholders
is crucial in shaping experiences that delight
Already 2024 is shaping up to be another record visitors and contribute to the sustainable and
year. Jamaica welcomed one million visitors and inclusive growth of tourism in Jamaica.
generated tourism earnings of US$1 billion for the
first two months of this year. These achievements
are more than numbers; it's a testament to Jamai- Warm regards
ca's vibrant spirit and enduring appeal as a top-tier
travel destination. Hon. Edmund Bartlett, CD, MP
BE IN THE KNO W . E X P ERIENCE OUR C UL T URE 3
