Page 2 - JAMVAC Newsletter -SPECIAL EDITION N6
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Message from the
Minister
Tourism
of
arts, gastronomic delights, natural wonders, and
sporting prowess among other things. The authen-
ticity of our diverse culture product continues to
Celebrating 60 Years be the strength of our brand and the reason many
of you, as visitors and travel partners, continue to
of Independence - choose Jamaica every time.
Over this year-long period of celebration, we look
Looking Back, Growing Forward forward to sharing our vision for the future, and
opportunities for achievement, progress, and
prosperity in the present. The world of today demands
that we place sustainability at the heart of tourism.
Jamaica’s tourism earnings are on track So much has changed over six decades in how
to exceed the pre-pandemic record set we live, work, play, and travel. We have worked
in 2019 by more than US$600 million. with stakeholders including attractions, service
This summer Jamaica welcomed more providers, and communities to make our tourism
visitors to its shores, resulting in a 20% product responsive and responsible. Thousands of
increase in earnings for the tourism Jamaicans rely on our work and your support for
industry. This performance aligns with their livelihoods. They benefit from the successes
we achieve together.
Jamaica’s continued award-winning
performance as featured in this special As Jamaica ushers in its vision for the next 60 years,
issue. Congratulations to the winners we’re excited to welcome you to join in the celebra-
and to everyone who played a role in tions to mark the country’s 60th Year of Indepen-
dence through special initiatives and events spread
their success! over the coming weeks and months. These events
and initiatives will enable the millions of visitors who
hold Jamaica dear to their hearts to participate in
ugust 6th, 1962 marked a defining this momentous occasion, be inspired by the big
moment in Jamaica’s history and its impact of our little island, and most importantly,
people’s collective memory as the day celebrate the steady progress we continue to make
AJamaica achieved independence. Over toward an even higher level of tourism excellence.
the last 60 years, Jamaica has charted a progres-
sive path to uplifting its citizens beyond political One love,
independence while capturing the hearts and minds
of people worldwide through its excellence in the Hon. Edmund Bartlett, CD, MP
2 Special Edition J AMAIC A CRUISING ISSUE #6
